Remember the reason why you were not willing to switch from your Blackberry to the new iPhone or Android phone years ago?
Remember the reason you kept holding on until the very end because you thought you’d be getting all those new goodies that the next generation of smartphones had?
Take a second and think about it – what was really holding you back.
Now take a look at your phone du jour – iPhone or Android.
How similar are the reasons for doing the exact same thing now?
I’d imagine very similar. Not much has changed – BBM is now iMessage, I can take photos, I listen to music – the only thing that has changed are the social circles driving our choice..