Cycles are great to get into, they are predetermined, we know the outcome, and we can see the start, middle, and end – they are awesome at helping generate predictability and visibility into what we are doing.
But they can go bad, they can wear you down, and they can take you down the wrong path simply out of habit.
When we transition from intent and action to auto-pilot in our systems we fall into the trap of – “this is how we’ve always done it” – which is a defense mechanism to the cycle you are in, not a justification for it.
When things are going right, no one ever says – “we are successful because this is how we have always done it.”
