The question your team will ask over and over again if they don’t understand your vision, or if they forget, or if they get lost along the way.
It can be frustrating for a leader to hear that after they have poured so much into making it happen, into making it worthwhile, into making it something only to be hit a dismissive – “Why are we doing this?”.
Make sure they always know it, make sure they always feel it, make sure they always know – We are doing this because.
The best success is when your team starts answering this question for you without being prompted.
