The first thing everyone wants to do when the idea goes sideways is to change.
Do something different.
Throw it all out.
Start over.
Give up.
The moment those thoughts enter your mind, that is the first test of the idea’s strength, can it stand the test of being kicked, can it get knocked down and stand back up again, can it rise up.
Don’t stop at the first sign of distress, this is the proving moment your idea has been begging for – put me to the test, break me, make me stronger.
