A proposed idea is easy to turn down.
There hasn’t been any investment, there’s been no plus or minus, there’s no loss if you do nothing.
Investing in an idea is where commitment starts to happen, even though doubts still linger – will it work?, can it work?, do they really want it?, is it worth it? what else could I be doing with my time?
All those doubts start to permeate the shell of your idea as they try to break down its value.
It’s here, the initiator of the idea, the creator, has to take hold of the idea, protect it, build a shell around it, hold it, let it get battered and bruised but don’t forget what it’s original intent was – to become something better.
Every idea needs a protector to get to the finish line, it won’t happen on it’s own.
