There is an expression in many sports – “Let the thing do the work”.
The thing being the ball, the puck, the ring, etc, etc.
The idea behind is that you don’t have to do it all, you don’t have to hold onto everything so tight, you give it a push in the right direction and see where it goes.
The same applies to your work, let your work do the work – don’t get taken down rabbit holes of promoting your work or talking yourself up – just do the work and put it out there.
That’s what we need more of.