I’m picky about my keyboards.
I don’t like when they are too loud.
The formatting of the fingers are very important (a year ago I switched to the Natural keyboards and love them).
If possible, minimum lighting is preferred (only on the pesky lock buttons), everything else can be dark.
And that’s all they need to do because that is all I need or want from a keyboard.
When I buy a new keyboard I like, I buy two of them so when one goes (and sadly, they all go), I have a spare one on hand so I can start the search for the next one.
Get picky on the things that matter, everything else, choose your battles.