There is no best ice cream.
There is a favourite ice cream.
There is my “Goto” ice cream.
There is “I feel like this today” ice cream.
There is “I can’t eat that” ice cream.
There is “my only choice” ice cream.
But there is no best, there never has been, there never will be. Just like many other things, there is no best, but there are many other categories that you and your product could fit in.
