Video games are a great example of an industry that is always serving multiple audiences at the same time and needs both to survive.
The existing users supported the game the first time and helped get it off the ground with early adoption and support.
The new audience, who has never seen the game, but is interested in it and is wondering if they should invest their time in it.
Both markets matter for the game to survive.
Both need to be looked at.
Or, you could be in the third category where you don’t look for audience support and instead say – “here we made this, we liked it, and we hope you do too”.
Getting to that third audience is not easy, someone needs to buy the game after all, but usually, the teams that get that space have built trust over the years to say that to an audience.
Whichever audience you’re after, know you’re after it, know who it’s built for and don’t be afraid to say it out loud.
