What product are you shipping?
Is it your code? Your writing? Your art?
It probably isn’t what you think it is and/or at least not in the tangible form that you would associate with being a typical product.
It’s something more, something bigger.
Your value.
Your integrity.
Your work ethic.
Your drive.
Your delivery.
Your initiative.
Maybe it’s all these, maybe it’s more – but that’s your product, that’s what you’re shipping, that’s what people are looking for you to ship and wanting to see from you every day.
Because you ship your product, each and every day, that’s how it becomes stronger, predictable, consistent, and depended upon by others.
Know your product and ship it – every day.
