Do you know what you’re up against?
Another team?
Another product?
Another competitor?
Is that what you’re up against or is that what is easy to write down that you’re up against?
Perhaps it’s more…
Your own ideas?
Your ability to execute?
Your own ambition?
The other person down the hall who is trying to get work done as quickly as you?
The podcast that ships out content 2 days before you?
You might not be up against what you think you are actually up against.
And if you don’t know who you’re up against, how do you know you are truly competing with?
