Articles for category: Delivery

April 6, 2025

Greg Thomas

The Burst

The burst happens when you’re tired. When you don’t think you have any energy left to give. When all you want to do is sit down and rest. But then you see something, a spark, a moment where you think you can make a difference, and from nowhere this swell of energy comes out at you and you know you have to capitalize on it. Some people are able to continually change bursts together (which often times leads to burnout), other people take their time, choose when to pick the burst that matters most to them, picking their moments, and

April 4, 2025

Greg Thomas

It’s all in the Hustle

Not in the 17 side-jobs you have or all the extra work you do. It’s in having that one job, that one purpose, and determining how much you want to go for it. How much do you need to go for it and go for it? You never stop going for it, you keep going for it and never stop. That’s the hustle, it’s getting from Point A to B and what matters is whether you’ll be going on there on the good days or the bad.

March 27, 2025

Greg Thomas

When You Can’t See the End

The end is not always clear, but the beginning always is,  it’s always right there in front of you. Clear as day, the beginning is always there. Start or not Start. Begin or not Begin. There is no confusion as to what happens next, it’s like Yoda says – “Do or Do Not, there is no Try”. Start or Don’t Start, there is no End. When you don’t start, you’ll never be able to see the end. But when you do take that first step, it still might not be clear, but the end is that much closer.

March 25, 2025

Greg Thomas

The Work You Don’t Do

The Work You Don’t Do is always harder to see. The not complaining about others on your team. The not doing only what’s in your bug list. The waiting for work to be assigned before doing more. The not offering to help others. The begrudgingly doing the tasks that aren’t part of your job but someone has to do them. These are the work we never want to do, we never want to be a part of, we never deliver. Because these are not work.

March 24, 2025

Greg Thomas

The Work That You Do

The Work that you Do is more than the code that you ship, the words that you write, the articles you read, the invoicing, the testing, and, in essence, the tasks that you do. The Work That You Do is not your job description. It is how you lead yourself, and how you lead others. It is your ability to show up when things are not going your way. It is the extra 5 – 10 minutes you put into your work to polish your work. It is desire to fix the last bug before the product goes out. It

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