March 8, 2025
Old Licensing
When your company is new, your licensing model is simple and perhaps even non-existent. “Want our product, please take it, and thanks for using it.” “Want to use it for your team? Here’s a team license.” “Want to use it for this building? Here’s a site license.” Simple, achieves the goal. You might not need a license today, but if your customers need to hire a licensing expert to understand what they need to buy – you’ve lost the narrative. Keep it simple, know what you want it to look like in 5 years, whether it’s free today or paid
