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Going with the flow is great until it starts going the wrong way. Then it’s just going somewhere you didn’t want to go, somewhere you didn’t want to end up. And now you’re wondering how you got here and where you go next. (Hint: It’s going against the flow).

The day before the product goes out the door is the last chance you have to fit that last UX bug in. The last chance you have to make a simple update to the documentation. The last time chance you have to get it “right”. All these last changes, generally end in disaster, you miss a space, you break the build, it makes it worse than you thought. And you’re left with it being worse…

Time is of the essence. You only have so long to accomplish a goal. If new work, is critical to that goal, that contributes to the definition of the deadline is starting towards the end, when the project is almost done, when everything is completed – your deadline is unbelievable. It won’t happen. It doesn’t make sense. You won’t believe it. Believable deadlines start with action, “stop what you’re doing”, “let’s think this through”, and…

Plain and simple – but not the ones in real life. Code bugs, software bugs, questions that keep you up at night. They make you better, they make you work harder, and they keep you up at night as you swirl the issue around in your mind. They don’t hold you back, they make you work harder, and they push you forward to where you would have never gone. Don’t stop working on bugs, they…

There are a few ways to figure out the unknown; Research. Join a group that knows more than you. Ask questions. Try different approaches. Learn from failure. Approach the problem from a different angle. Think before doing anything else. And the list goes on but only if you want it to.  If the unknown is too dark at 1., most will give up, that’s why only some figure out the unknown problems and are able…