October 11, 2024
Making way for the new Audience
Video games are a great example of an industry that is always serving multiple audiences at the same time and needs both to survive. The existing users supported the game the first time and helped get it off the ground with early adoption and support. The new audience, who has never seen the game, but is interested in it and is wondering if they should invest their time in it. Both markets matter for the game to survive. Both need to be looked at. Or, you could be in the third category where you don’t look for audience support and