Articles for category: Growth

Unfurling the Sails

When sailors of old (very old) would get a sense of an oncoming wind, they would unfurl the sails to take advantage of each and every breath of wind that could push them as far as they could go. Then, when the wind died down, they would roll them up, rest, and wait for the next big wind to come along. You can’t unfurl your sails all the time, but you can choose when exactly is the right moment to get the most out of them. Rest, Go Big, Rest again, Go Big again.

The Continued Value of Demos

You can’t beat a flawless demo. Except with a busted demo. If done right, a busted demo will always leave them wanting more because they’ve seen how far you’ve come. Demos still have value, with or without AI, it just depends how far you are willing to push them.

2 weeks ago

Greg Thomas

Build and Wait

When shrink-wrapped software was the game, you built it, you put it on a CD, you let your sales and marketing teams took over. And you waited. And if the sales weren’t coming in, you made the call to make the next version, put it out the door, do more sales and marketing. And wait again. The first version never sells well, there is more waiting then anyone wants to admit, but eventually programs, funnels, plans, actions, blogs and patience and luck come together. But don’t fool yourself if someone tells you otherwise; there is always a wait in anything

3 weeks ago

Greg Thomas

Where does the time go?

If you’re busy, it goes into work. If you’re sitting around, it goes into your phone. If you have a plan, work gets chipped away. If you’re overloaded, it goes into wondering how you are going to get it all done. If you’re underloaded, it goes into dreaming of when you can be overloaded again. If you’re relaxed, it goes into the pursuit of your many hobbies. And if you’re bored, you’re probably wondering what do with all this time. The point is it all goes somewhere, but we will never see what that there is, but just trust that