Articles for category: Growth

1 hour ago

Everyone wants craftsmanship for factory prices. But craftsmanship isn’t built in a factory, so the two are always on opposite sides of the coin. The factory delivers the volume the craftsman can’t, but will never evolve into the delivery of a craft. You can be the factory or the craftsman; both are solid, but you can’t be both. You can be a craftsman who delivers at factory scale with work similar to your craft, but never will be. Pick one, move forward, stop trying to be both.

1 day ago

Greg Thomas

Growth Initiative

Stopping to Learn is the Worst Decision

The worst decision you make in the age of AI, is stopping to learn. And we’re going to need people to understand when the best option is to do 1, 2, or 3. The only people who will be able to answer that question are those who keep learning.

3 days ago

Greg Thomas

Drive Growth

Unfurling the Sails

When sailors of old (very old) would get a sense of an oncoming wind, they would unfurl the sails to take advantage of each and every breath of wind that could push them as far as they could go. Then, when the wind died down, they would roll them up, rest, and wait for the next big wind to come along. You can’t unfurl your sails all the time, but you can choose when exactly is the right moment to get the most out of them. Rest, Go Big, Rest again, Go Big again.

4 days ago

Greg Thomas

Growth Leadership

The Continued Value of Demos

You can’t beat a flawless demo. Except with a busted demo. If done right, a busted demo will always leave them wanting more because they’ve seen how far you’ve come. Demos still have value, with or without AI, it just depends how far you are willing to push them.

3 weeks ago

Greg Thomas

Growth

Build and Wait

When shrink-wrapped software was the game, you built it, you put it on a CD, you let your sales and marketing teams took over. And you waited. And if the sales weren’t coming in, you made the call to make the next version, put it out the door, do more sales and marketing. And wait again. The first version never sells well, there is more waiting then anyone wants to admit, but eventually programs, funnels, plans, actions, blogs and patience and luck come together. But don’t fool yourself if someone tells you otherwise; there is always a wait in anything

Craftsmanship vs the Factory

Stopping to Learn is the Worst Decision

Unfurling the Sails

The Continued Value of Demos

Build and Wait

Craftsmanship vs the Factory

Stopping to Learn is the Worst Decision

Too Many Tickets is Not the Problem