Triage – address the immediate problem, stabilize, stop the bleeding, redirect, and move on. Full Serve – someone does it for you, all of it, end to end, your job is to ask for it and it is done. Who you start with, is who you end with. Self-serve – you do it yourself, end to end, you’re on your own. If you have a problem, you don’t ask for help, you use the tools…
There are exceptions to any rule. The goal is to ensure that exceptions don’t become the norm. Because if they do, there is no point in having the rule. And if you don’t have the rule, then the norm is what you tried to stop. Unless of course the rule doesn’t apply anymore, in which case you don’t need to wait for the exceptions to occur. You can just tear it down in advance.
What wakes you up in the morning? What makes you excited? What can pull you off of what you are currently doing? What makes you happy or brings a smile to your face? What enriches you? What pushes and challenges you? What calls you might be the end goal and the work in between is what is holding you back – but the end goal is worth it – all you need to do is…
What is the Problem that keeps you up at night? The answered question. What is the Problem you Need to Solve? (Not the one for your job, or school or for anyone else). What’s the problem, that you personally Need to Solve?
Video games are a great example of an industry that is always serving multiple audiences at the same time and needs both to survive. The existing users supported the game the first time and helped get it off the ground with early adoption and support. The new audience, who has never seen the game, but is interested in it and is wondering if they should invest their time in it. Both markets matter for the…