It’s easy to forget why you are somewhere when you have been there for so long. What brought you to this job in the first place? Why are you working with a particular customer? What you’re going to bring to the table? What do you hope to achieve? What you want to achieve? That’s why it’s important to take that moment, not with your team, not on the phone – probably not at your desk…

Follow the Followers and you will see where they get. You will most likely miss out on where you could have gone had you taken your path. But you will have gotten somewhere, maybe where you wanted to go? That’s an unknown. But leading yourself, you’ll always be where you want to be.

What is the one metric that defines you? What is the one metric that people think of when they think of you? What is the one metric you want to be known for? That metric could be anything. It’s yours to identify, yours to figure out, yours to make it your own.

No one knows what the next big thing is until it happens. You don’t know what article, podcast, code, or song is going to take off until it does. But if you don’t put it out there, you also, never will. And when it does hit, the next step is figuring out how to make it stick.